A competition which sees Chinese women taking selfies of their underarm hair is sweeping the country's version of Twitter.
Young women are flooding the Chinese website Weibo with images of their unshaven underarms in a bizarre social media trend.
The competition, called 'Girls not plucking their armpit hair' is said to be challenging social norms and encouraging women to keep their body hair.
Many of the images show the women proudly showing off their underarm hair, while others are pictured with their ponytails tucked under their arms.
It is thought that organisers of the competition will eventually put together a top 10 of the best pictures, although there doesn't seem to be any prize for first place.
While female students at an Arizona university last month were being offered the chance to earn extra credit by not shaving their armpit hair for a whole semester.
The unconventional offer was made by women and gender studies professor Breanne Fahs at Arizona State University as a way to get her students to challenge social norms.
And earlier this year as part of the Natural Beauty series, London-based photographer Ben Hopper recruited dozens of models and actresses to grow out their body hair with the aim of proving that they don't need to conform to expectations to be attractive.
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